I conducted meetings with customers to gather information on product performance and possible improvements. In these meetings, I also provided insights on how the customers could optimize their account performance. For those insights, I investigated their performance relative to their peers by pulling internal reports and comparing their account usage to best practices.

I built and executed quarterly and yearly roadmaps for new features and feature improvements for the Marketing Revenue Digital Assistant. To prioritize and organize the roadmap projects, I conducted user research and surveyed colleagues who frequently worked with customers.

I wrote and maintained documentation for the Marketing RDA and presented quarterly findings and new features to executives, colleagues, and customers. I became the go-to person on my team for documentation.